How to promote your event app?
To make your upcoming event app a success, you need to ensure your attendees are engaged before, during and after the event. But how do you as event planner promote your event app in the days leading up to your event?
Promotion Tab on App Builder
The goal of every event professional is for their attendees to fully participate in event activities and engage with their event app to come away with a sense that it was worthy of their time, energy and money.
Therefore we have added a “Promote” feature on the app builder to assist event planners/organisers make their attendees aware of the event app.
The Promote feature includes the following:
1. Event Sharing
Tell the world about your new event by sharing it through your social channels.
2. Email Attendees
Announce your event to the attendees listed in your event by sending them an email to download your event. You can edit the email template and send if off to all your attendees.
3. Marketing Posters
Use the available marketing posters to market to the public and educate your attendees on how to install and use the app.
4. Marketing Banners
Use the available marketing banners as display ads to market to the public. Copy the linked URL to add the URL to your advertising banners.
Guidelines to promote your Event App
Below are guidelines/tips to ensure your event app is a success:
1. App Availability
Make sure your app is available for download from App Stores at least 2 - 4 weeks before your event to drive engagement. Remember to plan ahead and make sure all important event information is accessible on your app.
2. Start promoting early on Social
Spread the word about your app on all your social media channels. Use posts with the download links (iOS and Android), hashtags, images and social handles.
3. Email Marketing
Highlight your app availability in all email communication to attendees, speakers and sponsors. Send an email to all your attendees a few weeks before the event emphasizing all the app features.
*Don’t forget to include download link to the App Store and to include download instructions available on ‘Promotion tab’ of your app builder.
Leverage your event website to spread the word about your app and communicate the benefits for downloading the app.
5. Staff downloads
Encourage your staff to download the app and spread the word. They can be the biggest promoters of the app.
6. Drive communication
Start generating a buzz around your event by sending key announcements and messages via your app. Encourage attendees to share their thoughts before your event on the event social feed by posting, liking or commenting on posts.
7. Speakers, sponsors and exhibitors adoption
Show the value of the app to your speakers, sponsors and exhibitors - ask them to promote the app on their social channels. Their adoption of your app will increase the interest of your attendees.
8. Get your MC onboard
Remind attendees on the day of the event to download the app to drive engagement with speaker Q&A, event feed and attendee to attendee messaging. Include PowerPoint slides in the event kickoff presentation.